Bringing clarity, focus, and momentum to B2B marketing.
Hi, I’m Karen Miller. I’ve worked on both sides of the strategy gap, inside companies trying to scale and within agencies responsible for delivering results.
My experience spans independent consulting, agency strategy, and senior in-house roles across B2B SaaS, fintech, enterprise technology, and high-growth startups building toward IPO. Margin Form exists to help bring senior strategy and hands-on implementation closer together.
Strategic marketing aligned to overall business goals.
Margin Form helps growing B2B companies bring clarity to complex marketing challenges. I bring experience across positioning, messaging, go-to-market strategy, lifecycle marketing, and integrated campaigns, with a focus on aligning marketing with business priorities and growth.
What it looks like in practice.
- Helping companies build the marketing function, not just campaigns, but the underlying systems and processes
- Clarifying how complex products should be explained internally, and externally
- Identifying where messaging has drifted or fragmented as the company has grown
- Establishing repeatable processes that reduce reactive execution and improve marketing ROI
