Selected Work

A look at how I help B2B companies clarify their positioning, enter new markets, build growth programs, and turn strategy into execution.

Partner Program Strategy & Launch

Building a scalable partner program to expand reach, enable sales, and create a new channel for growth.

New Market GTM Strategy

Building a go-to-market strategy and 30/60/90-day plan to help a B2B company enter a new market and establish its position.

Positioning & Messaging Framework

Creating a messaging framework to sharpen positioning, differentiate offer, and align communication across key audiences.

 

CRM Reactivation & Nurture Strategy

Reactiviting dormant CRM contacts with segmentation, targeted messaging, and a structured nurture campaign.

 
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